Monday, October 8, 2012

Sam's the man

PPCFC's new head coach Sam Schweingruber. Photos by 855 Media Group
The usual array of television cameras and journos were present this morning as Phnom Penh Crown held its latest press conference. This time it was to announce our new head coach, following the departure of David Booth, at the end of his contract. The new man in the hot seat is Sam Schweingruber, a 33 year old Swiss national, who has more experience in Cambodia than most expats, having arrived here in 2003 and been the director of a social change NGO called the SALT Academy for the past six years. The success he's achieved at SALT, bringing football and education to thousands in the northwest city of Battambang and surrounding area has won him many plaudits, including an honorary medal from the government for his work in grassroots football. His efforts in introducing women's football has seen Cambodia field girls' teams in international competitions for the first time. He's also a FIFA Grassroots Instructor, conducting coaching courses all over Asia and with that background, Crown have decided he's the man to lead us forward into a new future. Crown have a strategic 5-year plan to develop a professional club structure, to nurture youth football through our own Academy and to evolve a fan and community engagement program - that means getting people involved. Sam will continue in an advisory capacity with his former projects but his main focus will be on developing Crown in a way that Cambodia has not seen before. Lofty ambitions, but someone has got to do it and Crown are prepared to lead where others will follow.
The top table. LtoR: Sam (head coach), Rithy Samnang (President) and me (press officer). Photos by 855 Media Group

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