Thursday, October 13, 2011

855 Sports Mag

I had a sneak preview today at Cambodia's first-ever sports magazine which is currently under development and looks likely to hit the news-stands around the middle of next month. Sport gets limited coverage in the Khmer newspapers and online but a glossy magazine, published twice a month and devoted entirely to local and international sport, is something very new. The intention of the 855 Sports Magazine is to promote local sport from football to kick-boxing to tennis to swimming and many more sports, as well as introduce some of the country's sporting stars to the public and generally raise the profile of sport in the Kingdom, whilst also providing a window on the most popular sports worldwide. The magazine producers are looking to publish a 48-page edition every two weeks in Khmer language and available wherever you currently buy your newspaper. They will then look to provide some of the content on their website. It's certainly an ambitious move to promote and publicize sport and one which I hope the sports-mad fans in the country will support. There are more than enough glossy magazines on sale providing celebrity gossip, music and fashion, and sports deserves its place in the spotlight as well.



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