Sunday, January 2, 2011

Timeless design

Time for a Fact of the Day. Martin Fuller is the individual credited with designing the original Steel Pulse logo that appeared for the first time with the release of the Ku Klux Klan single in early 1978 and can be seen on every album, single, CD and all band merchandise ever since. The distinctive, graffiti-style logo has remained an important symbol of the band for 32 years, establishing a recognizable identity and continuity that few reggae performers can match. Fuller was a graduate of Birmingham College of Art & Design and got to know the band through his pal Pete King, Steel Pulse's manager in those early years. A graphic designer for a jewellery manufacturer called Cherish, he designed the logo initially for a silver pendant for one of the band members. It went down so well that the design was then used to produce metal badges and adopted by the band for their single, Ku Klux Klan and their first album, Handsworth Revolution, also released in 1978. Fuller recalls, "I was very pleased with it at the time, and so were the band. I don't recall any cash changing hands but I did get a credit on the album! I wasn't aware it was still being used today." He still lives in Birmingham and deserves a large dose of gratitude for designing a timeless logo that still captures the energy and character of the band, 32 years on.
For more on Steel Pulse, click here.
The single cover for Ku Klux Klan in 1978



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