Thursday, November 6, 2008

Kingdom of Wonder branding

As I work in tourism, then the least I can do is bring you the new branding identity for Cambodia - Kingdom of Wonder. It's designed to demonstrate 3 key elements: 1. Cultural Attractions - a unique cultural heritage spanning more than a thousand years of history; 2. Natural Attractions - astonishing scenery with dense, unexplored mountains, forest, rivers, caves and waterfalls; 3. People and Traditions - Cambodians are extremely hospitable, resilient, welcoming and kind; smiles are heartfelt. These are the elements, the essence of what Cambodia wants to project as a country, both locally and globally. The main tagline is Cambodia - Kingdom of Wonder and the primary brand colour is golden orange to denote monk's robes, sunsets, warm people and vibrant culture. The flagship identity will be the unique and iconic Angkor Wat (above) and the following six logos will be used when promoting destinations and activities of interest.
Community-Based Tourism logo (above) to be used for community-based, rural tourism products including visits to villages, rice paddy fields, silk weaving farms and village homestays
Coastal Destinations logo to be used for tourism to the southern coast's white-sand beaches and off-shore islands including Sihanoukville and surrounding areas like the mangrove systems of Ream, Kampot, Kep and Koh Kong
Culture logo to promote traditioanl music and dance including the famous Apsara dancers, world-renowned institutions like the Cambodian Royal Ballet, The Royal Palace and Museum, silk and other handicrafts like silk weaving and stone and wood carving
The Cuisine logo (above) will identify food including cooking classes, restaurants offering tasty Khmer cuisine, vibrant markets and festivals
The Mekong logo will accompany promotion of the Mekong River and the Dolphins as well as Kratie, Stung Treng and journeys to the Lao border
Nature and Ecotourism logo for nature-based tourism including travel to mountains, forests, rivers, caves and waterfalls, any ecotourism-related activities, elephant trekking, indigenous cultures of Mondulkiri and Ratanakiri and areas of outstanding natural beauty and primary jungle that are home to a variety of animal species

Cambodia - Kingdom of Wonder


Anonymous Anonymous said...

That's great! I love it! Very warm and inviting.

November 6, 2008 at 2:40 PM  
Anonymous Anonymous said...

Am I Allowed to use these logos on my website to help promote cambodia ^_^

November 6, 2008 at 3:17 PM  
Blogger Andy Brouwer said...

use of the logos may be regulated, I honestly don't know. if they are, i've probably used them illegally! Check out the Ministry of Tourism website, that may tell you, at

I'm sure Cambodia will be very happy that you want to promote her :-)

November 6, 2008 at 5:02 PM  
Blogger Andy Brouwer said...

I was pleased to see the new logos in use already on street signs around Sihanoukville. They didn't waste much time in getting them onto the streets, although in S'ville they are fighting for space with the numerous ads and warnings about child trafficking.

November 15, 2008 at 3:21 PM  

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